Most marketing companies stop at clicks, calls, and form submissions.
That's not enough when you're running a trades business.
You need to know what happened after the lead came in:
- Was the call answered?
- Did someone follow up?
- Was a quote sent?
- Did the customer book the job?
I connect SEO, Google Ads, Meta advertising, your website, sales automation, missed-call follow-up, and quoting so your marketing doesn't end at a dashboard.
A new lead goes directly into the same system you use to follow up and sell the job.
SEO and Paid Ads Solve Different Problems
SEO and paid advertising solve different problems, and most contractors need some mix of both.
SEO helps homeowners find you without paying for every click.
I work on the website, service pages, local search visibility, and content needed to improve how your business appears when homeowners search for the work you do.
SEO takes time to build, but strong local visibility can keep generating opportunities without buying every visit.
Paid advertising generates traffic now.
Google Ads can put your business in front of homeowners already searching for a contractor. Meta advertising can reach homeowners before they start actively searching.
I can increase, reduce, or adjust paid campaigns as your workload and marketing budget change.
Use SEO, paid advertising or both depending on your market, workload and budget.
SEO builds your long-term local visibility. Paid advertising gives you another way to generate opportunities while those rankings grow or when you want additional work.
What Happens When a Lead Comes In?
A homeowner finds you through search or an ad.
They call, submit a form, or contact your business.
I add the lead to your sales automation instead of letting it sit in a separate marketing dashboard.
Your team can follow up, prepare a quote, schedule the work, and continue the sales process from the same system.
If you miss the call, your missed-call automation can start the follow-up process.
That means your marketing side and your sales side stay connected instead of being managed as two separate systems.
Know Which Marketing Turns Into Jobs
Clicks are useful. Leads are better.
Booked jobs are what matter.
I connect marketing leads to the same sales records used for calls, follow-up, quotes, and booked work.
That makes it possible to look beyond traffic reports and ask the questions you actually care about:
- Which marketing generated leads?
- Which leads received quotes?
- Which leads became customers?
- Which campaigns are producing revenue opportunities?
- Where are leads getting lost before they become jobs?
You get a high-level view of what's happening without having to become a marketing analyst or spend your evenings digging through advertising dashboards.
Built for Small Trades Businesses
I built this service for contractors and home-service businesses that need marketing to work with the rest of the business.
That includes businesses such as:
- Roofers
- Landscapers
- Interlock contractors
- Renovation contractors
- HVAC companies
- Plumbers
- Electricians
- Drainage contractors
- Deck builders
- Other residential trades
You don't need a marketing department to run the system.
My goal is to give you a clear picture of where your leads came from, what happened to them, and whether they're turning into work.
Not Another Pay-Per-Lead Platform
A pay-per-lead platform sells the same homeowner to three or four contractors at once and charges every one of them for it. Most of what shows up is a price shopper comparing four bids, not a customer who wants your crew specifically.
Every lead I generate is exclusive to your business in your service area. Nobody else in the system is bidding against you for the same homeowner.
Already Have Marketing That Works? Keep It.
I can look at what you already have and tell you what should be kept, connected, improved or replaced.
If something is producing useful results, there's no reason to replace it simply because another provider built it.
How This Is Different from a Typical Marketing Agency
Most SEO and advertising companies get hired to generate traffic, calls, and form submissions.
That's useful, but a lead is only valuable if somebody turns it into a job.
I connect the marketing side of your business to what happens after the homeowner contacts you.
A lead I generate through search or paid advertising can go directly into the same sales system that handles lead routing, missed-call recovery, follow-up, and quoting.
Instead of stopping at clicks and leads, you can follow the process from the search or the ad through the website, the lead, the follow-up, the quote, and the booked job.
That gives you a much better question to ask than "How many clicks did I get?" Which marketing is actually producing opportunities for my business?
Your Leads Go Straight into Sales Automation
When somebody calls you or submits a form, that lead goes into the same sales-automation system you use to manage new opportunities.
There's no separate marketing spreadsheet that somebody has to remember to check and no need to manually copy a new lead into another system before your team can act on it.
If you miss the call, missed-call recovery can start the follow-up.
If the homeowner needs a quote, the lead is already in the system used to move the opportunity forward.
And because I keep the marketing source connected to the lead, you can see more than where an enquiry came from.
You can see what happened next.
Know What Happens After the Click
Marketing reports usually tell you how many people saw an ad, clicked it, visited your website, or contacted you.
Those numbers matter, but they're not the end result.
You ultimately need to know:
- Did the lead turn into a quote?
- Did the quote turn into a job?
It's not only what happened after they left the page. It matters what happened while they were on it.
Which pages they looked at, how long they stayed, and whether a slow page or a broken form quietly cost you that lead before your team ever saw it.
By connecting marketing activity with your sales process, I can show you what happened after a lead arrived instead of treating every phone call or form submission as a marketing success.
You don't need to become a marketing analyst to understand the report.
The important numbers are the ones that help you decide whether your marketing is producing real opportunities.
What Does Contractor SEO and PPC Cost?
Marketing costs depend on the plan, advertising budget and work required.
I keep advertising spend visible rather than hiding it inside a traffic or lead fee.
See Pricing for the current options and what each plan includes.
Common Questions
How much should a contractor spend on SEO versus PPC?
There's no fixed split that works for every contractor: it depends on where you already stand in search.
If you already rank well for the services that matter, paid advertising adds extra opportunities on top of what search already brings in.
If competitors consistently outrank you, your website and organic visibility need the attention first.
I treat SEO and paid advertising as two parts of one marketing strategy, not a budget fight between them.
How long does contractor SEO take to work?
SEO is a longer-term play, not an instant source of leads, and how fast rankings move depends on your website, competitors, and where you're starting from.
Paid advertising can generate traffic while that organic visibility is being built.
What is included in contractor SEO?
It can include your website structure, service pages, local search optimization, technical SEO, and content: whatever it takes to help search engines and AI systems understand what you do and where you work.
The exact mix depends on what your business already has and what needs improvement.
My objective is to attract homeowners looking for the services you actually sell, not just more traffic.
Do you manage Google Ads for contractors?
Yes. I can manage Google Ads alongside your website and SEO, not as a separate service bolted on top.
Where tracking allows it, leads from those campaigns connect to the same sales records as your other enquiries.
Do you manage Facebook and Instagram advertising?
I can include Meta advertising when it makes sense for your business and campaign: it reaches homeowners earlier, before they start actively searching, while Google Ads reaches the ones already looking.
Which channels make sense depends on your trade, service area, offer, and budget.
How do I know if the leads are worth what I am spending?
I keep marketing connected to the same sales process that handles the lead, so you can see what happened after the enquiry: follow-up, quotes, booked work, not just clicks and impressions.
My goal is knowing whether marketing produced real opportunities, not just traffic.
Is ad spend included in the monthly fee?
Depends which plan you're on. Either way, advertising spend stays visible instead of hidden inside a traffic or lead fee: billed at cost plus a 30% platform fee, itemized as two separate figures.
See Pricing for what each plan includes.
How is this different from hiring an SEO or PPC agency?
The difference is what happens after the lead comes in. A typical agency stops at visibility, traffic, and leads. I connect that marketing to the system handling the next steps:
- lead routing
- missed-call recovery
- follow-up
- quoting
- the rest of your sales process
Marketing becomes part of the system you use to turn an enquiry into a job.
Do leads from ads go straight into my sales automation?
Yes, where the advertising platform and lead source allow direct integration. The lead connects to the same sales-automation record as your other enquiries instead of sitting in a separate dashboard.
Can you work with my existing website, SEO, or advertising accounts?
Yes. I can look at what you already have and tell you what to keep, connect, improve, or replace.
You don't need to rebuild everything just to use the rest of the system.
What happens to my ad accounts if I cancel?
I set up your advertising accounts so you can keep using them if you leave. The same applies to your website and content.
You shouldn't have to rebuild your marketing from zero because you change providers.
How is this different from paying for leads on a platform where several contractors bid on the same homeowner?
Your service area is exclusive to your business, so nobody else in the system is bidding against you for the same homeowner.
There's no charge per lead. The leads this generates come from your own website and search visibility, not a shared marketplace.
How do we know this isn't another SEO agency selling vague promises?
I post the plan, the price and the notice period before you ever talk to me.
My reporting shows which pages and keywords are actually producing leads, not just a monthly call saying rankings are trending up.
How do I compete with contractors who bid cheaper than me?
You mostly can't, and trying usually costs more than it saves. A homeowner comparing three quotes on price alone picks the lowest one regardless of what the marketing said to get them there.
SEO and content built around a specific problem, not just "cheap [trade] near me," puts your business in front of homeowners who are further along in deciding they want it done right, not just done cheap.
Response speed closes more of the gap than a lower price does. A large share of homeowners hire whoever answers the phone or replies first, often before a second quote is even requested, which is why missed-call recovery and fast follow-up are part of the same system as the marketing.
A homeowner can't evaluate craftsmanship in advance. Reviews and a professional website are what they judge you on instead, and that lowers how much the decision comes down to price at all.
Marketing Is Only the First Step
Getting found by a homeowner doesn't make you money by itself.
Turning that homeowner into a customer does.
That's why I connect marketing to the rest of the system:
Search or Ad → Website → Lead → Missed-Call Recovery → Follow-Up → Quote → Schedule → Job → Payment → Review
See Website and Local SEO to learn how your website turns traffic into leads.
See Automation to see what happens after a homeowner contacts you.
See Pricing to see what the system costs.