Privacy Policy

Effective September 29, 2026. Strategic Mind ("Strategic Mind", "we", "our") provides a marketing, website, and customer-relationship-management platform to trades businesses. This policy explains how we handle personal information collected through strategicmind.com in accordance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and Canada's Anti-Spam Legislation (CASL).

Strategic Mind operates strategicmind.com and the Strategic Mind platform from Canada. You can reach us by phone at 416 900 4666 or through the contact form at the bottom of this page.

Strategic Mind also builds and operates websites on behalf of individual trades businesses, currently including darteno.com. When you visit one of these client websites, the trades business is the organization responsible for your personal information under PIPEDA, and Strategic Mind acts as its service provider, handling that information under the same practices described in this policy: what is collected, how it connects to a CRM record, how long it is kept, and how it is safeguarded. A client website's own privacy page states which trades business you are dealing with and how to reach them about a request under Your Rights Under PIPEDA below.

Information you give us directly. When you book a call, request a scorecard, or send us a message, we collect what you submit: your name, email address, phone number, company details, and anything you tell us about your business.

Information collected automatically as you use this website. Our website tracks how it is actually used. That can include:

• Pages visited and time spent on each page
• Scrolling behaviour, buttons clicked, and forms started or submitted
• Page-load performance, JavaScript errors, and page-load errors
• Device type and approximate geographic location, derived from your IP address
• Returning visits, and your journey across sessions

We use a single first-party session cookie to connect this activity to one visit or returning visitor. We do not use third-party advertising or analytics cookies.

Strategic Mind is built to connect anonymous website activity to a known customer once that customer identifies themselves, for example by submitting a form with their email address. When that happens, we associate the browsing activity from your current and prior sessions with your CRM record. If you return later, including on a different device, and identify yourself again, that session is connected to the same record. This lets us understand your journey from first visit through to a booked call or job, and is also the mechanism our platform provides to the trades businesses that use it for their own website visitors and customers.

If you provide a phone number, we may call or text you about your request, for example to confirm a booked call or follow up on a conversation. We send text messages only with your consent, given when you submit a form with your phone number, in accordance with CASL. To stop receiving calls or texts from us, contact us using the form below or call 416 900 4666 and we will honour your request.

We use the information above to respond to your request, operate and improve strategicmind.com, understand which marketing and website changes actually work, diagnose technical problems, and follow up with you by email, phone, or text as described above.

We do not sell or rent your personal information. We share it with third-party service providers who help us operate our business, such as cloud hosting, email delivery, and calendar scheduling providers, under obligations to protect it. We may also disclose it where required by law or to protect the rights and safety of Strategic Mind or others.

We keep personal information for as long as necessary to fulfill the purpose it was collected for, maintain the business records of our relationship with you, or meet our legal obligations. Raw web server logs are kept for 7 days before being summarized into longer-term analytics that no longer serve an operational purpose on their own.

We protect personal information using reasonable physical, technical, and organizational safeguards. Every page and every request to our systems travels over encrypted HTTPS, with outdated, weaker encryption methods disabled entirely. A web application firewall filters out automated attack traffic before it reaches our systems. Access to CRM and customer data is restricted to authenticated staff accounts, and those credentials are rotated on a regular schedule. No method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

You may request access to the personal information we hold about you, ask us to correct it, or withdraw your consent to its use, subject to legal or contractual restrictions. Contact us using the form below or call 416 900 4666 and we will respond within 30 days. If you are not satisfied with our response, you may file a complaint with the Office of the Privacy Commissioner of Canada at www.priv.gc.ca.

We may update this policy from time to time. The effective date at the top of this page reflects the date of the most recent revision. Continued use of the website after a revision means you accept the updated policy.

Have a question about this policy or want to exercise one of your rights above? Tell us what you need below and we will follow up by email.