Contractor Software Pricing: Choose How You Want to Pay

Both options give you the website, CRM, phone system, follow-up automation, booking, quoting, marketing tracking, and reporting.

The difference is simple:

1. Shared Regional Website with lower upfront cost, and you pay when you get paid.
2. Private Website: your own single-page site and branding, running on the same full CRM and operations backend, for a fixed monthly fee, transferring to your ownership on a buyout (see Terms).

If you run 1-5 crews and want the lowest-risk way to start, look at the Shared Regional Website. If you want your own branded site and predictable flat pricing, look at the Private Website.

You're not choosing between two different products. Both give you the same core system:

• Website built to turn visitors into calls, quotes, and appointments
• CRM that keeps every lead and customer in one record
• Automatic follow-up for missed calls, quotes, invoices, and reviews
• Online booking and quoting
• One business phone number that can ring multiple crew members
• Mobile tools for calls, appointments, job photos, and customer information
• Content creation, including AI-generated images where you don't have your own (your own photos of your work always produce a stronger result, and you can upload them through the CRM any time)
• Multilingual website support, for a business that serves a non-English-speaking community
• Marketing and lead-source tracking from first visit through paid job
• Monthly reporting showing where leads and revenue came from

See the individual product pages for the full feature list.

Here's what you're actually signing up for:

Best if you want to grow without taking on another large monthly bill.

• You pay $500 to launch. After that, I take 10% of jobs the system brings you: a lead the system generates and routes to you through your regional site. That fee becomes payable when your customer pays you.
• A repeat customer, your own referral, or a call to the number on your truck or sign creates no fee. I only charge on a lead I actually routed to you.
• If the job doesn't get paid, neither do I. Advertising is included in the percentage instead of appearing as another bill.
• Your service area is reserved for your company. I don't put another participating contractor from the same trade into the same region.
• You operate through a regional website built around your trade and local market, which keeps your startup cost low.
• The regional site is a shared front door: the brand name a homeowner sees while browsing or searching is the shared one. The moment they call or submit a form, it reaches your business directly: your own phone number, answered under your own company name. The shared brand never sits between you and the customer past that first click.
• Your region is defined by Canada Post's Forward Sortation Area (the first three characters of a postal code, e.g. M5V). The published rate above is the same for every company on your shared site, wherever their region sits, except a downtown FSA, which carries an additional markup to account for the higher cost of operating there. I'll confirm that with you before you sign anything.
• The regional site's reputation is shared, so anyone I bring on needs at least a 4.0 Google rating. One company with bad reviews standing next to the rest costs everyone else the call, not just itself.
• Your rate steps down as your Google rating climbs: 10% at 4.0-4.1, 9% at 4.2-4.3, 8% at 4.4-4.5, 7% at 4.6-4.7, and 6% at 4.8 and above.
• New business, no reviews yet? The 4.0 floor doesn't apply until you've got 5. Until then you're in at 10%, the same rate every company starts at.
• You need to actually offer every service your regional site lists for your trade. The list is fixed for the vertical (one page reused across every company instead of custom copy for each is what keeps this site cheap and fast to launch), and that only works if everyone on it can actually do everything the page says. I may adjust how a service is worded to match the trade's own common practice and current search expectations.
• If a majority of the companies on your regional site want dedicated paid advertising for it, I'll run it and bill every company on that site a share of the cost (including you if you didn't ask for it). An ad campaign lifts the whole site, not one region on it, so there's no way to charge only the companies who wanted it. I go by majority instead of asking everyone to agree, so one company can't block an investment the rest of the site already wants.
• Designed primarily for you if you're running 1-5 crews.

• Your customer's payment goes directly into your own business account. It never passes through mine. I'm not a collection point for your revenue.
• My percentage is split out of that same transfer and routed directly into my own account, at the same moment your customer pays. Neither of us is waiting on the other to forward funds.
• If a job is paid in more than one transfer (a deposit followed by a final balance, for example), each payment splits the same way individually, at your current rate, as it clears. I don't wait for the job to be paid in full to take my percentage.
• Full mechanics, including per-transaction transfer limits, are covered in the FAQ below and in the Terms.

Here's the same breakdown for this option:

Best if you want your own branded site and predictable flat pricing, without paying for a large custom build.

• You pay $500 to launch and $1,000 per month. Advertising is separate, billed at cost plus a 30% platform fee, with the ad cost and the markup itemized as two separate figures.
• Your website is a single, focused page under your own domain and branding, built to turn a visitor into a call, quote, or booking. Behind that one page runs the same full backend as every option on this page: the CRM, phone system, follow-up automation, booking, quoting, marketing tracking, and reporting database, all keeping one customer record from first visit to final review.
• Your monthly fee covers hosting and operation of that backend system, plus upkeep of your page and continued platform development.
• Additional pages, custom functionality, and integrations beyond the base system are available and quoted separately based on scope.
• I'll set up and manage your domain's DNS, SSL certificate, and business email account, with SPF, DKIM, and DMARC configured so your automated messages land in the inbox, not spam.
• I'll need accurate information about your company and good photos of your work. Video is optional.
• Transfers to your ownership on a buyout (see Terms).

You can easily end up with one company running your website, another generating leads, another handling scheduling, another sending review requests, and a spreadsheet trying to connect all of it. I built this because I've seen exactly how that happens.

• The problem isn't having too few apps. It's that the apps don't know what happened before or what should happen next.
• A customer calls you. That call creates a record. The appointment, quote, follow-up, invoice, review request, and marketing source stay attached to that same customer.
• One customer record from the first visit to the final review.

• You miss the call while you're working. By the time you call back, the homeowner has already booked another contractor.
• You send the quote and intend to follow up. Three days become three weeks.
• The job goes well, but nobody asks for the review while the customer is still thinking about you.

Meanwhile, nobody can tell you whether the customer originally came from Google, an advertisement, a referral, or a page on your website.

I built this system to handle the handoffs that are easiest to miss when you and your crew are busy doing the actual work.

• No charge per lead.
• No charge per booked appointment.
• No selling the same homeowner to 3 of your competitors and charging all of you for it.
• No masked phone number sitting between you and your customer.
• No shared inbox: a lead rings your own business number and is answered under your own company name, whether the homeowner found you on the shared regional site or a private one.

I don't make more money by inventing another charge every time your lead volume grows. Your pricing follows the model you choose above.

I'm new, so I don't yet have contractor case studies or customer reviews to put on this page. I'd rather tell you that straight than dress up unrelated results as proof.

The technology itself is built and running: darteno.com is the first private website live on the platform, and cabinetpros.ca is reserved for the first shared regional site. What's missing isn't the technology. It's a track record with paying customers.

I'm opening a limited number of territories in the Toronto GTA while I reach out to the first contractors to actually run on the platform.

Early customers work directly with me, at a significant discount off the pricing above, in exchange for candid feedback and a review only if I earn one.

There's no sales team, account-management layer, or commissioned salesperson built into the price. It's just me.

See Progress for exactly where the technology and the business stand today.

Book a time and tell me your business name and service area. Before the call, I'll look at what a homeowner sees when they search for your company.

I'll review things such as your search visibility, Google Business Profile, reviews, website performance, and obvious gaps in the path from search to phone call.

On the call, I'll show you what I found, what I'd change, and which parts you could reasonably fix yourself.

You keep the review whether you become a customer or not.

I keep early-morning and evening slots open because I know the middle of the workday is usually the worst time for you to talk.